KEY TOPICS

The GMR Effectiveness in Marketing Awards (the GEMAS) were first staged in 2004. Their aim was simple: to recognise and applaud excellence in marketing effectiveness and to promote best marketing practice across all disciplines and categories among companies that operate throughout the Middle East. Key to winning was the presentation of clear and measureable results for the nominated campaign.

Since 2004 the GEMAS have earned a richly deserved reputation for their objectivity and integrity, making them among the region's most coveted business accolades. So we are delighted to announce that in 2010 the GEMAS joined up with the International Effies to become the GEMAS Effie Mena Awards.

Launched in 1968 the New York based Effies have come to symbolise "great ideas that achieve real results". Today, as then, they celebrate marketing effectiveness worldwide with the Global Effie, Euro Effie, Effie Asia Pacific and more than 35 national Effie programmes of which the GEMAS Effie Mena Awards are the latest. The initiative brings a broader international dimension to the GEMAS while launching the Effies into one of the most exciting and dynamic emerging market sectors in the world.

The glittering awards presentation gala takes place the 4th November 2010 at the Joharah Ballroom at the Madinat Jumeirah, Dubai.

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